Speak for a higher purpose
December 11th, 2012
Tags: embalaža, glass, kozarec, packaging, rocking glass, s project, Speak
V sodelovanju S projecta in Steklarne Hrastnik se je danes v restavraciji Fifteen Jamieja Oliverja v Londonu rodil nov slovenski izdelek, ki ni samo zabaven in privlačen na pogled, ampak pripoveduje tudi zanimivo zgodbo. Kozarec z imenom Speak namreč nima ravnega dna in se v neprestanem gibanju pozibava po površini, kamor ga odložimo. Kljub temu, da je nenavaden in iz množice iztopa, še vedno opravlja svojo nalogo – le na malce drugačen način. Enako velja za depriviligirane mlade, ki jim zavod S project v okviru svojega socialnega projekta S akademYa v šetmesenih izobraževalnih ciklih ponuja učenje s področja kuhanja, podjetništva in osebne rasti. Del dobička od prodaje kozarca Speak je namenjen prav njim. Da bi na sebi lasten in včasih drugačen način prišli do cilja.
V pestrem mozaiku vseh sodelujočih pri Speakovi zgodbi sem v celoto s ponosom in veseljem prispevala grafično podobo, zasnovo embalaže in del fotgrafskega gradiva.
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Speak is a Slovenian product that was created in cooperation between the company Steklarna Hrastnik (a Slovenian glass company) and S project. The vision of S project which is looking for individuals who are apparently unreliable and unstable – however, put through their S akademYa educational model they are “stabilized” and prepared for life on their own – gave birth to an idea of a glass which would have the same characteristics: unstable, unusual and useless at a cursory look. Fill it with content and it becomes reliable, unbreakable, different, and attractive. And when set on its base it is raised above the average. With the sales of the glass Speak, the S project and Steklarna Hrastnik will create new opportunities for young people since they are assigning some of the sales revenue to educating the socially underprivileged youth in the field of cooking, entrepreneurship and personal growth.
I was proud to be able to contribute to the Speak story with graphic and packaging design as well as with some of the photos on the page.
PS:
Že veste kaj boste podarili bližnjim za praznike? Speak je v teh časih lahko res super darilo :) kupite ga lahko tukaj.
December 11th, 2012
Tags: embalaža, glass, kozarec, packaging, rocking glass, s project, Speak